Reach For Your Potential, Inc. has been serving Iowa City and the surrounding area since 1990. While we are steadily growing, we still maintain a small agency feel. Reach For Your Potential strives to enhance the lives of those we serve by providing services that are meaningful and help individuals work towards having greater choice, independence, and control over their lives. RFYP respects and promotes the dignity of the members.

Mission Statement

Through personalized care and assistance, Reach For Your Potential, Inc. provides comprehensive residential and day habilitation services for adults with disabilities. Our goal is to help you reach your personal best.


We aspire to assist adults with developmental disabilities lead productive and fulfilling lives.


Our fundamental goal is to assist adults with developmental disabilities lead productive and fulfilling lives. We believe in the importance of such human values as trust, fairness, cooperation, responsibility and caring. Staff members need to exhibit these values in their relationships with one another, with members and others.

Core Values

Service Excellence: Meet and exceed professional standards and member, staff, other providers and stakeholders expectations.

Community Engagement: Foster meaningful relationships within the members served and within the community.

Life Enrichment: Celebrate lifelong growth, improvement and fun.

Self-Direction: Promote independence and person-centered decision making.

Accountability: Hold ourselves to a high standard and invite others to give regular feedback.

Diversity: Respect and value differences of any kind, making ourselves more inclusive and responsive to all.

Innovation: Foster a culture and structure that welcomes and supports new ways to think and act.

To Contact Us:

Reach For Your Potential, Inc.
1705 S 1st Ave Suite I
Iowa City, IA  52240
(319) 354-2983 (Phone)
(319) 354-3221 (Fax)